Career Counseling Queries
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Subject: Market Research Date: 25-Nov-2008 |
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| Question: Why would you like to join a market research firm | ||
| Answer: Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected direct from a respondent.
The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they be large or small. To conduct market research, organisations may decide to undertake the project themselves (some through a marketing research department) or they might choose to commission it via a market research agency or consultancy.After considering the objectives, Market Researchers can utilise many types of research techniques and methodologies to capture the data that they require. So there are a plenty of job opportunities in this field.
All the best |
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