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Marketing Head
AIMS HOSPITAL

Marketing Head

100 beds superspeciality Hospital having AIMS CANCER CARE AND HEART CARE CENTRE for comprehensive care. Multispeciality fascilities under one roof is the specialities. Empanelment with TPA and corporates including ESIC, CGHS Jeevandai and Rajiv Gandhi Jeevandai etc.. and others
Marketing - Head
Job Code: MH-2
Job Location:  Dombivli
Job Description:  Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Identify potential markets and devise plans to deliver the appropriate message.
Functional Area:  Healthcare/Medicine/Nursing
Functional Role:  Sr. Management
Marketing, communications and public relations
1. Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
2. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external..
Candidate Requirement
Experience in handling Hospital industry marketing plan , impliment and evaulation of action
Planning and budgeting
1. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board of Director
2. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
3. Recommend short- and long-term Organization goals and objectives to the Executive Director and Board of Director.
4. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
5. Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, [and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.
3. Responsible for editorial direction, design, production and distribution of all Organization publications.
4. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
5. Act as the Organization’s representative with the media.
6. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
7. Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
8. Provide counsel to chapters on marketing, communications and public relations.
9. Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
10. Leads projects as assigned, such as cause-related marketing and special events.
Managing
1. Maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer.
2. Recruit, train, appraise, supervise, support, develop, promote and guide qualified Personnel, both paid and volunteer.
3. Ensure effective management within the marketing, communications and public relations function, with provision for succession.
4. Design, support and oversee cross-functional teams throughout the Organization.
5. Effectively enable volunteers and staff so they can take action on behalf of the Organization by:
a) Transmitting the Organization’s values, vision and direction;
b) Engaging people in the meaning of the Organization;
c) Respecting and using the skills, expertise, experience and insights of people;
d) Providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships;.
Experience:  3 - 10 years
Qualification:  Any Post Graduate
Preferred Resume Format:  MS-Word
Compensation Details 
Salary:  10.00 Lakh to 12.00 Lakh (Indian Rupees) per annum
Organizational strategy
1. Work with senior staff, other staff and volunteers to: develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of the Organization.
2. Help make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization.
3. Develop and coordinate means to seek regular input from the Organization’s key Constituencies regarding the quality of programs and services and the Organization’s relevance.
 
AIMS HOSPITAL
Avdhesh Sharma
MIDC, MILAPNAGAR, DOMBIVLI EAST,
Dombivli, Maharashtra
India 421203

Phone: 9619688339, 0251-2475000
Fax: 0251-2475003 Website: http://www.aimshospital.co.in
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Job Ad publication date: 26 Sep 2017  
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