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Vacancy for Digital Marketing Manager
Alponent Digital Solutions Pvt. Ltd.

Vacancy for Digital Marketing Manager

Alponent Digital Solutions Pvt. Ltd. is an innovative technology organization that strives to excel with our stakeholders in mind (clients, employees and community). It is our belief that through individual excellence and strong principles, we can become a strong company in the industry.
Digital Marketing Manager
Job Location:  Kochi (Cochin)
Job Description:  • Planning digital marketing campaigns, including web, SEO/SEM/SMO, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns.
• Plan and execute all digital marketing, including SEO/SEM/SMO, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• In depth knowledge in the following tools: - ahrefs, SEM rush considered a big plus.
Functional Area:  Marketing & Product Management
Functional Role:  Online Marketing Manager
Candidate Requirement
• BS/MS degree in marketing or a related field
• 5+ years of experience in digital marketing and advertising
• Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement..
Qualification:  Post Graduate in Management
 
Alponent Digital Solutions Pvt. Ltd.
Ashwani
56/3442,GCDA Complex,2nd floor,Panampilly Nagar,
Kochi,Kerala

Kochi (Cochin), Kerala
India 682036

Phone: 0484-4010153
Website: http://www.alponentdigital.com
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Job Ad publication date: 18 Jan 2020  
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Publication Date: 18 Jan 2020
No. of Job Applications: 3
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