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Subject: Selection of subjects
Date: 2-Oct-2007
 
Question: I am student of BBA from Punjab Technical University and doing this course from their New Delhi center.

I have opted for Marketing out of options marketing, finance and HR.

Now I have to select three subjects from following:

  1. International marketing
  2. Marketing of services
  3. Advertising and sales promotion
  4. Consumer behaviour
  5. Industrial marketing
  6. Marketing research

      The international marketing is subject of my interest. Kindly advice another two suitable options from above.

      I shall be highly grateful to you for this advice.

      Best regards,

 
Answer: A very calculated move I must say and appreciate for your focus. The other two options you could take are Consumer Behavior and Marketing Research as these would help you get a grip of the market and its strategies especially with an FMCG company

If you are interested in a job in IT sector, courses on Marketing of Services would help whereas for a Manufacturing company Industrial Marketing would help.

Hope it helps.
Counselor
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