Amazon

Advertising Campaign Specialist - EN

Job Location:  Bangalore
Job Description:  SkillSet: reporting, " sales marketing", " data analysis", " online retail", " fortune 500".

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its online retail in July 1995 and today, stands as one of the world s largest internet retailer. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. We operate retail websites in 15 countries, offering millions of products in more than 40 categories worldwide, and we still like to work hard, have fun and make history. Amazon.com operates in a virtual, global eCommerce environment without boundaries, and operates a diverse set of businesses worldwide, including Retail, third party marketplaces, eCommerce platforms, web services for developers.
Advertiser Success Team (AST) assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While Onboarding new Advertisers, we focus on providing a 1:1 personalized assistance in educating new Advertisers, setting them up for success. On Optimization, we perform account level optimizations, which include editing KWs, ASINs, bids, budgets new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising. You will work with a wide range of businesses to eliminate blockers to an advertiser s success while driving greater commitment and results.
To be successful in this role, one should have an experience of interacting with global clients (phone/chat/email), be an effective communicator, quick to learn new tools and systems and flexible in the face of changes. Our environment is fast-paced and requires someone who is comfortable working in a deadline-driven environment. You will carry business goals and will be measured on key metrics aligned to the sales and account management teams goals.You should have great attention to detail, solid deep dive ability and researching skills, strong judgment skills, ability to multi task (in terms of assisting multiple Advertisers with different issues at any one time) and more importantly, be customer obsessed. Technically sound in online Advertising, one should possess excellent verbal written communication skills and should be able to explain issues and paths to resolution to Advertisers quickly and efficiently.
Core responsibilities include:-
Provide input to improvise existing standard work instructions (SOPs) and ensures no deviations from the standard operating procedures
Provide Onboarding and lightweight Optimization support through 1:1 education and online trainings, along with setting up campaigns for new and existing Advertisers
Understand Performance Advertising and uses various tools and techniques to fix campaign set-up and provide related campaign optimization support
Serves as main point of contact for Advertisers and act as an enabler to their sales marketing initiatives via 1:1 outreach programs basis job leveling guidelines
Respond promptly accurately to advertiser queries and help them resolve issues with regards to their campaigns
Identify common blockers faced by new and existing Advertisers and provide feedback to the marketing and product development teams to improve advertiser experience
Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products
Taking complete ownership for a portfolio of accounts Standard and High Value advertisers
Open for communication via, phone, chat and others means with customers
Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders
Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level
Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
Working with Account Management, Sales Marketing and Product teams to identify and solve issues blocking advertiser performance
Buddy up with new joiners and bring them up to speed with regards to program and process
Calling advertisers is a part of the job. Candidate should be willing to get on regular/daily calls (scheduled/unscheduled) with advertisers to discuss the strategy to be followed for their accounts., Bachelor s or Post graduate Degree (MBA) degree in a business discipline
Proven work experience of 2-4 years in e-Commerce/Sales Marketing/BPO/KPO
Prior experience of managing global clients along with owning up their individual performance goals
Superior verbal and written communication skills as demonstrated by experience
Advanced computer literacy especially in Microsoft Office applications Excel, Access, Word and PowerPoint
Desire to work in a fast-paced, challenging and ambiguous environment
Problem-solving and organization skills
Flexible to work in rotational shifts MBA in Digital Advertising or other related Master's degree
Experience in e-commerce, retail, Sales Marketing or advertising
Passion for online advertising and a track record of delivering outstanding results
Experience interpreting data and making business recommendations
Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
Experience in data analysis, either professional experience or through your education
Google Ad Words / Bing Ads certification will be added benefit
Advanced computer literacy especially in Microsoft Excel and SQL
Functional Area:  IT Operations / EDP / MIS
Experience:  2 - 4 years
Qualification:  ("Graduation in any field")
Salary:  4.0 Lakh to 8 Lakh INR
 
Amazon
Job Ad publication date: 17 Apr 2021  

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