Authentik Consulting Pvt. Ltd.

Founded in 1970's, our client company is one of South India's leading manufacturer of Instant Beverage Mix. They are one of the oldest and most respected companies in South India in FMCG domain, having their HO in Bangalore.

Area Sales Manager - FMCG

Roles and Responsibilities

To understand the key deliverables of the area allocated, imbibing the organization perspectives, strategy and growth aspects: Working towards surpassing them through a team of Sales Officers and Field Officers / Sales Representatives in the area.

To imbibe and drive the Role Clarity of Sales Officer and FO/SR among his team members – understanding the skill set required in managing the Mini Discovery and Discovery Channels of Distribution

To guide the team of Sales Officers in the preparation / achievement of Sales Target, basis being the area potentiality and brand wise category wise aspects, focusing on the HOW rather than the WHAT and the WAY FORWARD. Playing a key role in sales forecasting in the market place.

To set up and achieve optimal coverage and distribution targets in the area, ensuring coverage as per our norms.

To build a cohesive sales team: assisting in recruitment – implementing structured induction and development; Sales Officer coaching, training and development and through them the front line team; Periodic review of their functioning.

To build a vibrant distribution system: personal involvement in ensuring right DB appointment - handholding & nurturing – periodic review of their market servicing and performance through his team of Sales Officers.

To have quarterly area development blue print in place with complete involvement of the Sales Officers – tangible parameters for optimizing our sales and distribution – with action plan in place for blue print achievement.

To devise area input / scheme planning: area specific and brand specific: for driving distribution, sales and coverage: for achieving earmarked objectives there in.

To inculcate periodic sales analysis and review as a culture in the area – objective wise review with clear cut action plans for correctives at the market place: imbibing the principle that what gets measured gets achieved.

To ensure imbibing our Sales and Distribution Strategy among the entire team and trade partners in his area of operations: Networking with the other departments and personnel in the organization on a need wise basis: playing a pivotal role in achieving the organizational goals and objectives.

Qualification: MBA/PGDM in International Business, Marketing

Industry: Manufacturing / Industrial / Production

Functional Area: Sales

Experience: 4 - 6 years

Location: Chennai (Madras) (Tamil Nadu, India), Hyderabad (Telangana, India), Bengaluru (Bangalore) (Karnataka, India)


Latha WS
Job Ad publication date: 21 Jul 2020