B3-Brain Behind Brand

B3-Brain Behind Brand is one of the fastest growing Executive Search Agency/ Placement Consultant based at Kolkata, India. We started our journey in 2008 and since then, have worked/ working for esteemed Clients in India, Oman, UAE, Malaysia, Indonesia etc. Our focused Verticals are Engineering, Construction, Manufacturing, Mining, Project Management etc.

About Our Client (Owner of this Job)
This Organization was formed in the year 2003 by Mr U K Ganguli and Mrs S Ganguli with its Registered Office at 113, Park Street, Kolkata 700 016.
The current issued Share Capital of SAF is Rs. 110 Million and is fully owned by Mr U K Ganguli & Mrs S Ganguli.
They are currently operates two production units at Bahiri, Bolopur and Alampur, which manufacture the Shelly’s brand. The total capacity of both units on a single shift is approximately 7 crore monthly based on the value of Shelly’s product that it makes.

The potential of the FMCG market for processed and packaged food in India is overwhelming and to understand the size of the market, They appointed KPMG to research and report the size of market for our range of products. The feedback reassured us that they were in the right space at the right time, with the Indian packaged and processed food market estimated at Rs. 671 thousand crore by 2020 with a growth rate of 10% CAGR. After preparing their Road Map, they again approached and appointed KMPG to validate their projected sales potential and achievable targets by 2020 and the subsequent report received by them from KPMG projected a potential turnover of Rs. 354 crore for Shelly’s range of products subject of course if they took the right steps going forward.

Shelly's Range:
The products under the Shelly’s brand were created under two distinct USPs. One range of products was created with authentic Bengali taste in mind. Bengalistoday are the third largest demographic in the world after the Han Chinese and the Arabs. With an estimated numbers of 261 million worldwide, Bengali is also the 7th most spoken language in the world. These statistics allowed them to believe that Bengali cuisine would emerge as the next big food offering from India, which will benefit their proprietary formulas and the fact that weare the only FMCG brand to create such an extensive range catering to the Bengali pallet
Bengali Proprietary range:-
Blended spices.

The second range of products under the Shelly’s brand were positioned on quality and purity. The food industry they felt was going through an upheaval in terms of customer expectation.Established brands in many sectors were offering poor products to their customer base and in most cases, adulterated to increase margins as well as a lower price point to customer. With organisations such as FSSAI becoming stronger and more vocal they have always believed that quality products would be the norm and they have ensured only the highest quality, adulterant free range of products is offered to Shelly’s customer.
Shelly's Range (Based on Purity)
Generic spices.
While spices
Gobinda bog rice

The Journey So Far:
The Shelly’s brand was originally launched in Spencer’s retail, a major modern trade retailer with its based in Bengal and presence Pan India. Initially, Shelly’s was launched in four of their outlets in Kolkata where they were originally listed as a concessionaire supplier. They very quickly started creating a loyal customer base for their products and the feedback and demand for the range was overwhelming. Their quality and uniqueness started creating further demand and shortly after introduction, they were shifted from concessionaire supplier to vendor. Their growth in Spencer’s has been remarkable. From their first order at launch of only Rs. 75,000 for 4 outlets, we received POs from Spencer’s in June 2019 of Rs. 63.98 lac as a listed vendor Pan India across all there outlets. They adopted a simple policy of creating visibility in shop and dedicated promoters in large format outlets and hired end-caps in all Spencer’s outlets where they placed their entire range as well as being on category shelves. This proved to be a successful formula and their sales continued to rise in Spencder’s outlets. This also led to other Modern Trade and e-Com partners noticing the Shelly’s brand and listing Shelly’s in their chains.

Shelly’s is currently available across 650 MT outlets Pan India which include -

  • Metro Cash & Carry
  • Big Bazar
  • Spencer’s
  • Hyper City
  • Easy Day
  • ABRL More
  • Reliance Fresh
  • Reliance Cash & Carry
  • Arambagh
  • TATA Star Markets
  • My Chicken & More

As well as e-Com parties such as -

  • Amazon
  • Big Basket
  • Grofers
  • Rel-etail

From a modest start of Rs 75, 000, Shelly’s today averages around Rs. 1.00 crore of POs from MT and e-Com monthly. The Shelly’s brand is also available in select retail outlets in Bengal.

The growth of demand as can be seen has been overwhelming leading them to conclude that Shelly’s , as a brand, has been accepted by its large consumer base & trade partners whole heartedly. Unfortunately due to liquidity issues, funding growth has been difficult and despite receiving large orders monthly, Shelly’s has only been able to supply at 45 - 50% fill rate. They believe that with steady supply and support for the brand within a short period, Shelly’s could increase their current sales base exponentially. The growing demand for their range of products under the Shelly’s brand could also with the right support create footholds in various global markets worldwide due to the large captive Bengali and Indian audiences, who are placed around the world.

Content Writer - Education Sector

Preferable: Candidates must have experience in Content Writer
Joining - Immediate.
Duties and Responsibilities:
  • Produce well-researched content for publication online and in print
  • Organize writing schedules to complete drafts of content or finished projects within deadlines
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Qualification: Diploma in any Computer skills/ B.Tech/ BSc/ BCA/ M.Tech/ MCA

Experience: Minimum 1 year.

Location: Kolkata (Calcutta) (West Bengal, India)

Salary: Rs. 60,000 - 3,00,000 P.A.

If you are highly interested and motivated, kindly send your resume by email.

Mamata Giri
Ph.: 9073302787
Website: career.b3india.com
Job Ad publication date: 4 Aug 2020