Search engine marketing specialist (SEM / SEO)

Search engine marketing specialist (SEM / SEO)
Job Location:  Kakinada
Job Description:  SkillSet: marketing, sales, advertising, market research, email.
Seo And Digital Marketing Expert - Web Design and Development Company | UI & UX Development Seo And Digital Marketing Expert
Seo And DIGITAL MARKETING EXPERT We are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Position Title: Search engine marketing specialist (SEM / SEO)
Location: Kakkanad, Cochin
Education: BFA / BSc Visual Communication or any other relevant graduation
Mandatory Skills: Photoshop, Illustrator, Dreamweaver / notepad++
Optional Skills: NA
Domain Skills: NA
Experience: 1 3 years
Job Description Responsibilities:
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Essential skills:
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In - depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A / B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up - to - date with the latest trends and best practices in SEO and SEM
BS / MS degree in a quantitative, test - driven field Please fill out the form below and we will get back to you as soon as possible.
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Please fill out the form below and we will get back to you as soon as possible.
Functional Area:  General / Other Software
Experience:  3 - 8 years
Qualification:  ("Computers in B.Tech/B.E") OR ("M.Tech in any field")
Salary:  5 Lakh to 12 Lakh INR
Job Ad publication date: 03 Dec 2020