Capgemini

Digital Marketing Analyst | 5 to 7 years | Pune

Job Location:  Mumbai City
Job Description:  SkillSet: it, ads, "google analytics", " web site production", " ab testing".
  • Create, manage and execute paid media campaigns across different channels, including but not limited to the display, search, paid social media and ABM platforms
  • Actively monitor and optimize paid search and social campaigns
  • Be involved in paid search keyword research, ad copywriting, targeting and optimization strategy
  • Campaign monitoring, A/B testing to ensure it is pacing well relative to budgets and targets
  • Evaluate, measure and report on campaign metrics using tools such as Google Analytics, Data Studio or other visualization tools to build campaign reports and dashboards
  • Setting up event and conversion tracking using Google Tag Manager
  • Identify trends and insights, and optimize spend and performance based on the
  • Excellent understanding of visualization tools to derive action items and build campaign reports and dashboards
Primary Skills
  • A minimum of 6 years of experience in digital marketing, preferably in an IT services or technology industry
  • Must have at least 3-year experience using paid advertising platforms (Google Ads Facebook Ads Manager, LinkedIn Advertising)
Secondary Skills
  • Experience with SEO and SEM
  • Experience with Google Analytics Data Studio or other visualization tools and creating regular reporting
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Functional Area:  Internet Marketing,General / Other Software
Experience:  5 - 7 years
Qualification:  ("Other in any field")
Salary:  7 Lakh to 12 Lakh INR
 
Capgemini
Job Ad publication date: 03 Dec 2020