Account Planner

Account Planner
Job Location:  Bangalore
Job Description:  SkillSet: marketing, advertising, business development, customer relations, media marketing.

Key Objective of the Role
The key objective of the role is to work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
Key Responsibilities
Developing ideas and pinpointing business problems
Understanding the needs and wants of the clients and consumers by through market research
Drive the strategic direction of each campaign and ensuring the fit of the creative work with the brand strategically
Running qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers attitudes, behaviors and perceptions
Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio- economics and the market for the client s product and market share
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.
Develop innovative ways to reach consumers
Analysing and interpreting a variety of information
Commissioning external qualitative and quantitative research
Keeping up- to- date with cultural/ social trends and customers views and attitudes
Undertaking qualitative research activities
Making presentations to clients and agency staff
Evaluating campaign effectiveness
Analysing sales data
Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
Certification in Digital Media / SEO / SEM / Ecommerce/ Strategy or Planning will be added honors
2.5 6 years of work experience with a brand, digital/ social/ advertising/ creative/ media agency
Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
An enthusiast and fanatic of new- age digital advertising
Expresses clearly and an active listener to constructive feedback and instructions
Must be able to perform and be collaborative under pressure situations and tight deadlines
Must be adept to working in a dynamic team structure
Willingness to undertake a variety of work not limited to the role/ job specifications with an ongoing commitment to achieving highquality results
Comprehensive knowledge of Social Digital Media, Online Marketing, Publishing platforms and abreast with latest industry trends, model, communication concepts, practices, tools, etc.
Dynamic written communication, presentation and oration skills; strong hold on language
Should have a constant and relevant presence in the social spaces
Innate balanced analytical and strategic thinking ability
A business and brand thinker, understanding the relationship between media and business outcomes
Strong understanding of the changing role of digital media in brand development
Highly organized to be able to handle multiple deadline driven projects and workflows
Able to train, manage and guide a team of highly skilled individuals
Ability to effectively communicate company brand values via social media,
Functional Area:  Sales / BD
Experience:  6 - 11 years
Qualification:  ("Graduation in any field")
Salary:  8 Lakh to 16 Lakh INR
Job Ad publication date: 20 Nov 2020  

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