The Director of Growth Marketing will be responsible for developing and executing our growth strategy, encompassing both
customer acquisition and retention marketing. You will help build and drive efficiency and effectiveness of the customer funnel by
setting the roadmap and through constant testing. This will require you to collaborate cross-functionally with Digital Product,
Marketing and Creative teams to identify and execute on opportunities to drive growth. Additionally, you will own setting key
performance targets (CAC, CPA, AOV, retention), forecasting and reporting on results. This role will report to the CEO.
What you will accomplish:
Own growth marketing strategy and inform our customer-facing experience across acquisition and retention.
Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel
and partner selection.
Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC,
retention, LTV/payback) and own achievement of weekly and monthly KPIs.
Select and set up publisher and agency partner relationships for launch and beyond.
Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM,
Display, Radio, TV, Podcast, etc
Devise a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic.
Devise an affiliate marketing strategy and work with Affiliate manager and cross-functional teams to execute
programs that increase growth while maintaining KPIs.
Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition
through lifecycle retention).
Develop and drive lifecycle retention program, including transactional messaging, trigger programs and largescale campaigns.
Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and
reporting needed to manage programs at launch and beyond.
Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency
optimization.
Collaborate with functional partners to forecast and plan company revenue growth.