Roles and Responsibilities

Job Purpose:

The role of a Brand Manager is to develop a Brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Principal Accountabilities

Developing Brand strategies marketing and media strategies

Responsible for Achieving Brand Targets

Develop Annual brand plan & budget for executing all marketing activities

Involved in pricing decision along with Management

Overall management of brand guidelines (ATL/BTL) on all properties across media channels

Developing creative communication, packaging

Media planning TV/ Press / Radio/ Outdoor/ Digital

Responsible for coordinating with cross functional departments for smooth process in development

and execution. (Sales, Admin, Purchase, Production)

Explore potential areas/categories and develop new products & category lines (could be new brands or existing brands new categories)

Regular field visits to understand the changes, needs & research on competition to identify opportunities & consumer insights

Regular interactions with the creative agency, media agency, online agency, outdoor agency, PR agency, event management agencies, research agency.

Key Interactions,

Internal : Sales, Admin, Purchase , Production, IT

External : Creative agency, Media agency, online agency, Outdoor agency, PR Agency, Event management agencies, Research Agency.

Qualification & Experience :

• Post graduate degree in Marketing.(REGULAR )
• Relevant experience: 05 to 6 Yrs

Knowledge:

• Knowledge on Milk and Milk Products
• Knowledge on latest technology for farming

Skills:

• Strong Communication Skills
• Interpersonal skills
• Influencing Skill