Marketing Generalist

Marketing Generalist
Job Location:  Bangalore, Hyderabad
Job Description:  SkillSet: subject matter experts, digital marketing experience, social media, case studies, white papers.

About the role:

Execution and coordination of general marketing responsibilities for Ultria


Demand Generation

  • Working on on-page and off-page SEO activities and PPC campaigns to create leads pipeline for sales to follow up
  • Driving social media and other web-based campaigns to create leads pipeline for sales to follow up
  • Ideating and executing webinars and email campaigns to push leads into the pipeline
  • Coordinating for event logistics for prospect intimacy campaigns
  • Brainstorming on new ideas and driving new marketing initiatives and campaigns

Content Marketing

  • Planning and promoting thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals
  • Creating brand collaterals and sales enablement content like presentations, technical support documents, product literatures, custom sales documents etc.
  • Tracking key competitors messaging and accordingly refining Ultria messaging across collaterals to differentiate it in the market

Marketing Communication

  • Coordinating and executing customer advocacy programmes and media visibility (press releases, customer interviews, customer win announcements, case studies etc.)
  • Coordinating with influencers such as analysts and subject matter experts in the space for building Ultria brand image
  • Performing account-based mktg. activities to ensure that leads move from one stage of the sales cycle to another

Team Management Collaboration

  • Collaborating with internal stakeholders and knowledge sources for working on all content and demand generation activities
  • Being the point of contact for general marketing activities for Ultria
  • Managing the budgets assigned for specific activities assigned and ensuring it delivers results
  • External vendor and partner management where ever required
  • Management graduate with a flair for marketing
  • 3 to 5 years experience, preferably in a B2B environment in IT industr y
  • Good grasp on marketing concepts ability to this knowledge practically
  • Ideally should have SEO and digital marketing experience and should be acquainted with best practices in online marketing activities
  • Should have good marketing acumen to deliver on demand generation and content marketing programmes
  • Good written oral communication skills
  • Good at writing content for social media, emails, blogs etc.
  • Creative individual with an analytical mind
  • Knowledge of marketing automation tools like Salesforce, Eloqua would be a bonus
Functional Area:  Sales / BD
Experience:  3 - 5 years
Qualification:  ("Other in Other")
Salary:  5 Lakh to 9 Lakh INR
Job Ad publication date: 20 Nov 2020