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Director - Performance Marketing (Customer Acquisition)

Job Location:  Bangalore
Job Description:  SkillSet: "market research", marketing, "marketing communication".

Role: Director - Performance Marketing (Customer Acquisition - Internet Platform)

Location: Bangalore

Reporting to: Head, Direct-to-Consumer (D2C) Business

About the Company:

Our client was born with the principles of Ayurveda in mind. Today, while Ayurveda is growing, the idea that Ayurveda is everything from the right lifestyle, the right routine, the right food and finally the right cure, is lost. Itsendeavor is also to bring balance into our customers lives through great products.
It is part of one of India's largest consumer products and personal care/ health foods companies. Its range of Ghee, Honey, Juices, Teas, Oils and other products all have one common theme they are selectively sourced, with great emphasis on purity andperf authenticity. The company has the backing of a large parent group and outside investors who have valued this 1.5 year old business at Rs. 800 Cr with a revenue of 200+ Cr in a short period of time.

Key Responsibilities:

  • Will be part of the Kapiva D2C business which is growing at the rate of 200 to 300%.
  • Key focus will be to set up the performance marketing vertical for the company since prior to this they were operation through an agency.
  • Manage and lead a strong strategic partnership and other initiative for customer acquisition.
  • Look at newer ways of acquiring customers which will lead to business expansion
  • Close working with the brand marketing team and the agency to deliver a uniform communication strategy across various online platforms

Prior Experience Skills:

  • A performance marketing professional who has worked withstrong online market research, market analytical and performance-based marketing experience
  • A person with 8 plus years of experience from a good MBA institute. A person with relevant experience also can be look at.
  • Should a have a strong experience in Performance Marketing, Strategic Partnership and other related areas for expanding the business
Functional Area:  Product Marketing,Internet Marketing
Experience:  6 - 9 years
Salary:  30 Lakh to 42 Lakh INR
Personnel Search Services
Job Ad publication date: 14 May 2021  

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