Pioneer Manpower Solutions

Market Analyst

Job Location:  Bangalore
Job Description:  SkillSet: marketing, stakeholders, "marketing strategies", insight, "conversion data".

Position Overview

Our Client is seeking an energetic and curious Marketing Analyst who thrives on sifting through the data, finding trends and communicating the data-driven stories to our internal marketing stakeholders. Your insights will optimize the performance of our online marketing campaigns and directly impact future marketing strategies and investment decisions.

We have:

  • A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.
  • Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList.
  • In-house corporate project with internal stakeholders, in the marketing department of Our Client, planning and optimizing the effectiveness of online marketing campaigns.
  • Exposure to multiple campaigns giving you lots of variety and challenging work.
  • A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize campaigns.

You have:

  • University Degree
  • 10+ years of total experience, with a minimum 4+ years of related analytical experience.
  • Strong oral and written communication skills to present and collaborate with internal stakeholders.
  • Advanced Excel skills and experience with web-analytics software and data visualization tools such as Google Analytics, Heap, Google Data Studio and Tableau
  • Self-motivated, responsive, professional and dedicated to problem-solving.
  • Prior experience working with North American customer would be a plus.

What youll do:

  • Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution across Our Clients online marketing strategies.
  • Perform campaign analysis with an ability to derive a narrative that includes key highlights, basic insights recommendations for any programs/campaigns.
  • Participate in the design of new campaigns strategy across domains and channels (outbound, Inbound, Social Media, Paid, etc.).
  • Monitor the performance of campaigns during the execution period, recommending adjustments as needed.
  • Communicate opportunities to try innovative new methodologies and improve the analytical procedure.
  • Benchmark performance across all online channels and advise on KPIs based on performance analysis.

You should either be working or be flexible to work during the North American Shifts .

Functional Area:  Media Planning / Buying,Market Research (MR)
Experience:  10 - 20 years
Qualification:  ("Graduation in any field") OR ("PG or Equivalent in any field")
Salary:  24 Lakh to 36 Lakh INR
Pioneer Manpower Solutions
Job Ad publication date: 16 Jan 2021