Red Hat, Inc.

Account Based Marketing Lead, Healthcare

Job Location:  Hyderabad, Chennai
Job Description:  SkillSet: " open source", " sales account", " market research", " use cases", sales.
NA, Account Based Marketing Lead, Healthcare
Posting Location : Location Remote US NY
Posting date 1 day ago (3/2/2021 8:04 AM)
Job ID 84567 Category Corporate Marketing
Job summary

Red Hat's North America (NA) Field Marketing team is looking for a strategic, but also directly engaged Account Based Marketing Lead focused on the healthcare vertical to join us. In this role, you will foster deeper partnerships with strategic healthcare customers that will lead to a preference for Red Hat s infrastructure, cloud, and automation solutions. As a member of the NA Account and Vertical Field Marketing team, you will plan and carry out targeted marketing activities at the industry as well as customer account levels, providing insights for decision maker engagement while maximizing the efficiency of the sales and marketing processes. You will be a critical lead demand generation associate focused on both building and implementing inbound and outbound marketing campaigns through multiple marketing channels. Successful applicants must reside in a state where Red Hat is registered to do business.

Primary job responsibilities
  • Analyze customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support a set of strategic healthcare accounts based in NA
  • Collaborate with the global and NA program teams to develop cross-portfolio go-to-market (GTM) plans and integrated marketing programs in alignment with strategic opportunities and sales goals
  • Carry out integrated campaigns using various channels and tactics, including digital, industry events, social media, webinars, workshops, roundtables, and executive engagement programs
  • Deploy customer success programs to foster engagement, improve reputation, and grow total customer lifetime value
  • Provide regular updates on verticals, company, and contacts to assigned sales account teams to identify potential selling opportunities
  • Partner with the Customer Reference team and Sales team to identify, create, and promote customer success stories around key use cases and best practices
  • Analyze metrics and reports to determine the effectiveness of program activities; identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Required skills
  • 10+ years of experience building and carrying out successful healthcare (payers, providers, and life sciences) vertical and account-based marketing programs; knowledge of SiriusDecisions research
  • Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and solutions objectives
  • Writing and presentation skills to translate detailed content into impactful, integrated go-to-market materials and programs at both the technical and executive levels
  • Experience planning, directing, and implementing integrated healthcare marketing programs; including digital, social, email, industry events, workshops, roundtables, and direct mail
  • Demonstrated ability to achieve practical results by working cross-functionally with sales, marketing, and product teams
  • Goal-oriented, resourceful, collaborative, customer-focused, and persistent active listener with excellent persuasion skills
  • Solid project management, planning, and organizational skills with attention to detail
  • Bachelor's degree in marketing, communications, business, or a healthcare-related field
  • Willingness to travel over 25% primarily in NA

#LI-REMOTE

About Red Hat

Red Hat is the world s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Flexible Spending Account - healthcare and dependent care
  • Health Savings Account - high deductible medical plan
  • Retirement 401(k) with employer match
  • Paid time off and holidays
  • Paid parental leave plans for all new parents
  • Leave benefits including disability, paid family medical leave, and paid military leave
  • Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note : These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.


Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Interested in this job?
ApplyApply
Share
Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed
,
Functional Area:  Finance / Accounts / Tax,Sales / BD
Experience:  10 - 13 years
Qualification:  ("Other in any field")
Salary:  12 Lakh to 22 Lakh INR
 
Red Hat, Inc.
Job Ad publication date: 06 Mar 2021