Reliance Industries Limited
The largest private sector corporation in India with annual revenue of US$ 62.2 billion and net profit of US$ 3.8 billion. The Group€™s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and telecommunications. Reliance Industries Ltd is India€™s first private sector company to feature in Fortune Global 500 list of €˜World€™s Largest Corporations€™, currently ranking 114th in terms of revenue & 155th in terms of profit. RIL strives to be a product and service leader across its industries, a great work-place and above all, to create value for its stakeholders and society.
Hiring For
Copy Creator
Reporting To:Â Manager - Content Strategy
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Purpose Of The Role:
- To develop and deploy the best in class Banner ,SMS , notifications and CRM copy content for AJIO business products to drive usage and adoption by consumers.
- Own and deliver all push marketing campaigns to help fuel the overall APP properties
- Formulate a cross-platform content marketing strategy ensuring business goals are met
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Through relevant, engaging and dynamic content increase traffic on site leading to conversions.
Responsibilities:
- Understanding business objectives and expectations laid by planning and buying & merchandising teams.
- Manage and build overall Banner ,SMS , notifications & CRM marketing strategy
- Build a calendar for all email & CRM marketing and create various email lists and campaigns
- Create and design effective CTAs and email, and CRM templates
- Develop a lead generation strategy.
- Increase subscriptions base.
- Ideate, drive and manage new content page creations on site. Develop new strategy for existing pages on site and manage the same.
- Analyse data to derive smart insights and suggest improvements. Test every campaign’s success and optimise emails through A/B testing.
- Be able to consolidate and analyse data and present findings in a clear, digestible manner and develop regular reports for business stakeholders.
- Maintain awareness of email & CRM marketing trends, technologies, and best practices. Also ensure compliance with anti-spam regulations.
Desired Skills & Experience
- Experience in creating various types of website and other online content
- Enthusiasm to learn
- Storyteller
- Ability to think creatively and strategically
- Detail oriented
- Project management skills
- Excellent verbal and written communication skills with the ability of communicate clearly, effectively and appropriately with colleagues at all levels
- Detail-oriented and efficient
- Tech savvy, proficient in Google Analytics and Microsoft Suite including Excel and PowerPoint
- Knowledge and/or hands-on experience of Adobe Creative Suite is a plus
Qualification: B.A with Journalism or English would be preferred.
Functional Area: Writer/Editor/Translators
Experience: 0-2 years of relevant experience working in fashion, and digital content marketing with a focus on CRM and push marketing.
Location: Bengaluru (Bangalore) (Karnataka, India)
Please Note: Immediate joiners are preferred.
If the above profile interests you, please share your resume by email.
Shwetha. S
5, TTC Industrial Area, Reliance Corporate Park,
Ghansoli, Navi Mumbai, Thane,, Maharashtra, 400701,
Thane, Maharashtra, India
