Reliance Industries Limited

The largest private sector corporation in India with annual revenue of US$ 62.2 billion and net profit of US$ 3.8 billion. The Group€™s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and telecommunications. Reliance Industries Ltd is India€™s first private sector company to feature in Fortune Global 500 list of €˜World€™s Largest Corporations€™, currently ranking 114th in terms of revenue & 155th in terms of profit. RIL strives to be a product and service leader across its industries, a great work-place and above all, to create value for its stakeholders and society.

Hiring For

Copy Creator
Reporting To:  Manager - Content Strategy

Purpose Of The Role:
  • To develop and deploy the best in class Banner ,SMS , notifications and CRM copy content for AJIO business products to drive usage and adoption by consumers.
  • Own and deliver all push marketing campaigns to help fuel the overall APP properties
  • Formulate a cross-platform content marketing strategy ensuring business goals are met
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Through relevant, engaging and dynamic content increase traffic on site leading to conversions.
  • Understanding business objectives and expectations laid by planning and buying & merchandising teams.
  • Manage and build overall Banner ,SMS , notifications & CRM marketing strategy
  • Build a calendar for all email & CRM marketing and create various email lists and campaigns
  • Create and design effective CTAs and email, and CRM templates
  • Develop a lead generation strategy.
  • Increase subscriptions base.
  • Ideate, drive and manage new content page creations on site. Develop new strategy for existing pages on site and manage the same.
  • Analyse data to derive smart insights and suggest improvements. Test every campaign’s success and optimise emails through A/B testing.
  • Be able to consolidate and analyse data and present findings in a clear, digestible manner and develop regular reports for business stakeholders.
  • Maintain awareness of email & CRM marketing trends, technologies, and best practices. Also ensure compliance with anti-spam regulations.
Desired Skills & Experience
  • Experience in creating various types of website and other online content
  • Enthusiasm to learn
  • Storyteller
  • Ability to think creatively and strategically
  • Detail oriented
  • Project management skills
  • Excellent verbal and written communication skills with the ability of communicate clearly, effectively and appropriately with colleagues at all levels
  • Detail-oriented and efficient
  • Tech savvy, proficient in Google Analytics and Microsoft Suite including Excel and PowerPoint
  • Knowledge and/or hands-on experience of Adobe Creative Suite is a plus

Qualification: B.A with Journalism or English would be preferred.

Functional Area: Writer/Editor/Translators

Experience: 0-2 years of relevant experience working in fashion, and digital content marketing with a focus on CRM and push marketing.

Location: Bengaluru (Bangalore) (Karnataka, India)

Please Note: Immediate joiners are preferred.

If the above profile interests you, please share your resume by email.

Shwetha. S
5, TTC Industrial Area, Reliance Corporate Park,
Ghansoli, Navi Mumbai, Thane,, Maharashtra, 400701,
Thane, Maharashtra, India
Job Ad publication date: 16 Aug 2020