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Manager Search Engine Marketing

Manager Search Engine Marketing
Job Location:  Hyderabad
Job Description:  SkillSet: paid search campaigns, strong analytical skills, banner ads, paid media, search engine.
You will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. Will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Key Responsibilities:
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Key Skills:
SEM,
Search Engine Marketing
PPC pay per click
Ad networks
PPC Campaigns
Facebook Paid Marketing
keyword development tools
Campaign Structuring
Google Adwords
online advertising
Responsibilities:
Setup, Manage and Optimize paid search, display, shopping and retargeting campaigns on AdWords, Bing and other
sites/platforms.Dynamic remarketing over several Ad networks.
Perform competitor and keyword research and analysis for PPC campaigns .
Campaign Structuring, maintenance and optimization.
Optimize ad copy and landing pages to improve conversions and ROAS
Keep up to date with paid media best practices, bid management systems, Ad Extensions, keyword development tools and industry research.
Maintain and drive budgetary goals for multiple clients.
Create enticing ad copy and display banner ads, and A/B test concurrently to achieve the best performance.
Facebook Paid Marketing is an added advantage.
Requirements
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints,
Functional Area:  Sales / BD
Experience:  1 - 5 years
Qualification:  ("Other in Other") OR ("10+2 or Below in any field")
Salary:  3.0 Lakh to 9 Lakh INR
 
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Job Ad publication date: 20 Nov 2020