Shalby Limited

Shalby Hospitals ( Shalby Limited), established by Dr. Vikram I. Shah in 1994 in Ahmedabad, Gujarat, operates a chain of multispecialty hospitals across India, holding an aggregate bed capacity of over 2000 hospital beds. Shalby's recognition is as a multispecialty tertiary hospital chain in the Indian healthcare industry.

Sr. Manager - Marketing

1 Strategy

  • Formulating strategies for various sub departments and specialties
  • Planning activities from time to time within the department
  • Analyzing the competition in the market.
  • Dealing with senior authorities and putting forward the future business plans
  • Proficiently achieving the target set in a particular month or year
  • Dealing with doctors and other top level authorities from time to time
  • Establishing the marketing plan for all specialties on monthly basis in consideration with the doctors.
  • Ensuring that the specific specialty doctor is projected and invited for various CMEs.
  • Planning and scheduling of marketing budget.
  • Designing and allocating business target for individual team members for a particular month.
  • Maintaining MIS related to business generated against and tracking of business brought in by individual subordinate.
  • Assisting in finalization of business target for the unit.
  • Assisting in finalization of marketing budget for the year.
  • Maintaining all important contacts with him such as community numbers, liver transplant numbers, important external doctors numbers etc.
  • Ensuring all the functions achieve their set targets.
  • Taking measures for reducing gap in patient satisfaction and move towards delightment.
  • Ensuring all activities undertaken are in strict adherence with the brand standard pre-decided in Brand Manual
  • Meeting patients and their relatives specially those who have been referred through particular doctor or through corporate tie ups etc.
  • Ensuring reduction of gap between current services and desired services for patient satisfaction.
  • Collaborating with other departments to ensure up-to-the mark services by escalating issues and resolving them.
  • Working on patient feedback data.
  • Applying marketing mix suiting the requirement of the territory.
  • To manage arthroplasty business

2 Doctor Referral

  • Monitoring the expansion of market through the exploration of avenues
  • Monitoring the expansion of referral market share
  • Checking the achievement of IP/OP targets
  • Putting forward ideas/strategies for promotion of specialties in respective audience
  • Monitoring the branding and promotion related activities
  • Meeting doctor daily to bring in business
  • Resolving the queries raised by external doctors regarding their payment.
  • Ensuring that timely payments are made to all the external doctors.

3 Branding & Promotion

  • Awareness regarding the on-going camp and events
  • Providing inputs for the planning of events at various locations
  • Ensuring achievement of targets set for the department
  • Monitoring that all the branding and promotion material is available in sufficient quantity.
  • Getting the PR approved for purchase of marketing materials.

4 Corporate

  • Awareness about the corporate tie-ups
  • Meeting various corporate for business expansion
  • Awareness about the count of corporate admissions, health checkups and revenue
  • Responsible for ensuring complete payment from Corporate.
  • Promoting health talks, awareness sessions in the corporate offices.
  • Expanding business to nearby territories.
  • Ensuring the monthly target of association with Govt. PSU and corporate are achieved.
  • Encouraging and generating business through Corporate Health checkups.
  • Ensuring proper and satisfactory homecare services are delivered
  • Ensuring achievement of breakeven of expenses within 3 months
  • Promoting Shalby as a brand for Homecare services.

Industry: Health Care / Medical Services

Functional Area: Marketing & Product Management

Experience: 10 - 15 years

Location: Indore (Madhya Pradesh, India)

The interested candidates can share their CVs or can directly come for an interview between 10:00 AM to 05:00 PM

Ms. Sulekha Karma/ Mr. Nitin Giri
Shalby Limited
Shalby Hospitals, Opp. Karnavati Club,
Gujarat India

Ph.: 07316677658
Job Ad publication date: 28 Jul 2020