Yellow Box HR Services Pvt. Ltd.

Urgent Opening For M/ AM - Category Marketing

Urgent Opening For M/ AM - Category Marketing
Job Location:  Bangalore
Job Description:  SkillSet: voice of the customer, branding identity marketing, bias for action, gift cards, key metrics.

Roles and Responsibilities

Understanding business plans and tying it with consumer objectives. Thorough understanding of construct designing, on-site merchandising, marketing channel play is needed. The role will be spanning across- Payments, Affordability, Consumer Fintech, Gift Cards & Co-Brand Card.

Customer understanding

  • Be the voice of the customer internally
  • Understand needs - even those that the customers themselves may not realize
  • Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Merchandising and Marketing Channels

  • Develop and execute plans to showcase the right products
  • Create & execute launch plans for key products
  • Own the customer experience in the category - make navigation, discovery easier. Save the customers time
  • Work with on identifying the best RoI initiatives to build awareness and encourage trial across channels
  • Understand and activate input levers to improve funnel conversions
  • Work closely with business and key stakeholders to ensure channel effectiveness and delivery of key metrics
  • Performance Management of the above

Scale Platform Experience and Marketing Channels

  • Make Flipkart a destination by habit for the customers through the best on platform experience to discover the FPG suite of products
  • Own experience for specific events and campaigns innovate and execute high engagement events
  • Creative execution of the strategy through branding and communication
  • Extend brand imagery into the entire customer experience from merchandising, packaging, service to build a differentiated experience and create delight
  • Identify non traditional levers to establish and activate the value proposition of various fintech products

Desired Candidate Profile

  • Candidate should be an MBA from tier 1 institute (Batch 2018-2019)
  • 2 to 6 years of experience in Marketing, Communication with a proven track record
  • Strong execution rigor and bias for action
  • Data driven mindset and business intelligence
  • Excellent organizational, project management and time management skills
  • Excellent verbal, written and presentations skills
  • Strong interpersonal skills and ability to coordinate with multiple internal stakeholders
  • Being able to deal with and thrive in an evolving environment, being able to deal with ambiguity
  • Candidates with Fintech background is an added advantage
  • Basic knowledge in Online advertising(Google & Facebook) for campaign analysis and optimization is an added advantage

Interested Candidates Can Call HR Jaya @ 7439630131 or E-mail: jaya_s@ybconsultants.com

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Functional Area:  General / Other Software
Experience:  2 - 7 years
Qualification:  ("Marketing in MBA/PGDM")
Salary:  10 Lakh to 18 Lakh INR
 
Yellow Box HR Services Pvt. Ltd.
Job Ad publication date: 14 May 2021