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PPC Manager, Online Advertising, Adwords

PPC Manager, Online Advertising, Adwords
Job Location:  Delhi
Job Description:  SkillSet: " google adwords", " google analytics", art, " multivariate testing", bonus.
Responsibilities

Pay-per-click (PPC) is a paid advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
PPC expert uses Social networks such as Facebook, LinkedIn, Pinterest and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertiser pays depends on the publisher and usually driven by two major factors Quality of the ad and maximum bid advertiser is willing to pay per click. The higher the quality of the ad, the lower the cost per click is charged and vice versa.
PPC management is the process of overseeing and managing a company s PPC ad spend. This often strategies and ad buys while minimizing the overall expenditure. This may be done by the e-merchant or vendor themselves, or a dedicated specialist called PPC Manager manage PPC buys on their behalf. PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective.

Job Description

Handle a team of PPC Executives
Elaborate PPC Strategies to clients including different campaigns
To manage huge PPC and shopping campaigns across google and bing
To control paid media or PPC campaigns across all social networks
To improve ROI and performance then implement AB and multivariate testing
Use Google adwords and Google analytics to analyse all PPC campaigns
To control large scale PPC budgets
Update with latest developments and trends
Update and check all campaign copy
And last to ensure maximize ROI

Skills

Trained or educated in handling PPC campaigns and upgrade PPC strategies
Experience in large scale budget
Excellent analytical and reporting skills
Must aware about management skills
Familier with google adwords and google analytics
Can handle multiple PPC campaigns simultaneously
A good knowledge of digital marketing mix, SEO and social media
Exceptional communication and copywriting skills
Familier with office programmes , Excel and powerpoint
Certification of google adwords
Implement new PPC campaigns and achieved ROI for clients
Should know french and german as a bonus

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Functional Area:  Sales / BD
Experience:  1 - 5 years
Qualification:  ("Other in any field")
 
iHackers
Job Ad publication date: 20 Nov 2020  

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