Social Media Specialist

Social Media Specialist
Job Location:  Delhi
Job Description:  SkillSet: social media, marketing, content management, customer relations, ads.

Social media analytics is the process of gathering and analysing data from social networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies. One author defined it as the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.
Social Media Specialists build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram. Create and maintain company social media pages and profiles
Social Media Specialists continuously improve by capturing and analysing the appropriate social datametrics, insights and best practices, and then acting on the information. Work with copywriters and designers to ensure content is informative and appealing. Collaborate with Marketing, Sales and Product Development teams
Social Media Marketing Job

Job Description

Developing social media content plans that are consistent with the company s brand identity.
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Managing a high volume of daily social media posts.
Communicating with social media followers, including responding to queries in a timely manner.
Developing and managing social influencer programs and attending social influencer events.
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company s social media presence and performance.
Preparing monthly reports on social media marketing efforts.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Performing other duties when needed.


Bachelor s degree in journalism, communications, marketing, or a related field.
Trained or educated in social media including planning and managing content in a corporate, or agency setting.
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
Experience using various analytics software.
Working knowledge of HTML and CSS.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Ability to work in a fast-paced, high-pressure environment.

Functional Area:  Marketing / Communication,Sales / BD
Experience:  1 - 4 years
Qualification:  ("Other in Other")
Salary:  3.0 Lakh to 8 Lakh INR
Job Ad publication date: 20 Nov 2020